About Obergine

Obergine is a digital agency that marries your business needs with your prospect and customer requirements to help you win new customers and improve your customer relationships.

Obergine's founders are all highly experienced digital professionals who have been working with the internet since the early nineties. After successfully working together for the better part of 10 years, our shared commitment for quality and no-nonsense business pragmatism has led us to found Obergine.

Customer and industry experience

We have designed, developed and delivered a diverse range of online marketing and business solutions across many industry sectors. Our sector experience and previous clients include:

• Retail and FMCG: Warehouse, Mars, Rotary Watches, Flora, Birds Eye and WHSmith
• Technology: Dell, EPSON, Tiny Computers and Fujitsu Siemens Computers
• Leisure and hospitality: Slow Dating, Corus Hotels, SkiTotal and Guinness
• Manufacturing: Magnet and Braitrim
• Automotive: Mitsubishi and Subaru World Rally Team
• Finance: Banca Intesa, American Express and Mitsui Bussan
• Government: Department of Health, Brent Council and Directgov
• The arts and culture: Aarght and The Jam Factory
• Environmental conservation: Greenpeace International
• Direct marketing: Tullo Marshall Warren

Approach

Our approach to resolve business and marketing challenges is fundamentally based on understanding the target audience. Whether this audience be your prospects, customers or employees, understanding their needs is critical to ensure success.

The Obergine delivery process is structured as follows:

1. Scoping. A Statement of Work that clearly outlines expectations and deliverables between us and our customers
2. User experience planning. We analyse the target audience to understand user characteristics and needs; mapping out key user journeys and agreeing success criteria and metrics
3. Specification. This involves defining functional and any technical requirements for the solution
4. Visual design and copy writing. Once the Creative Brief is signed-off, we initiate the creative design and copy writing exercises
5. Development. This phase combines all creative and technical elements into the proposed deliverables
6. Quality Assurance. We undertake rigorous functional and usability testing to ensure that the solution is fit-for-purpose
7. Evaluation. Post-launch, we monitor and analyse performance to identify further areas of improvement

Obergine account and project managers will work with you through the delivery process, keeping you informed of progress and helping manage any change within your business.

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